Audience

Dun & Bradstreet launches in-market audience targeting for B2B marketers

Data and analytics provider Dun & Bradstreet has launched D&B Buyer Intent, a platform that claims to highlight when companies are ready to buy a range of B2B products and services. To do that, the system analyzes web engagements and uses natural language processing and applies a buying score that indicates customer engagement with different […]

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Google Ads intros ‘continuous audience sharing’ for manager accounts

SEO BLOG / Good To SEO

Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called “Continous audience sharing” that will enable you to share all available audience lists in the manager account with all of its sub-accounts. Google said an option to share lists created

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Google Ads Makes it Easy to Share Audience Lists Across Accounts

SEO BLOG / Good To SEO

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can

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Audience segmentation: Why it’s important and how to do it

SEO BLOG / Good To SEO

Which of these email subject lines would appeal the most to you if you were starting an online business? “Straight truth about starting an online business” “How to get a huge promotion in less than a year” “How to get out of debt fast, even if you’re broke” Likely it’ll be the first one, as

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3 Ways to Build Your LinkedIn Audience

SEO BLOG / Good To SEO

February 14th, 2020 Marketing Erica Perry A staggering 3.5 billion people are on social media every day. This number is on the rise and expected to hit nearly 5 billion by the end of this year. For B2B marketers, having a solid approach to reaching the right people with the right message at the right

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How to Schedule Tweets to Save Time and Engage Your Audience

SEO BLOG / Good To SEO

Scheduling your tweets is a game changer. You can give your audience a consistent stream of content without having to manually send tweets at odd hours of the day (or night). Scheduling is a perfect complement to your social media calendar where you’re creating tweets days or weeks in advance. Also, it can help you

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The awareness scale for customers and prospects.

How To Segment Your Audience With Lead Magnets

SEO BLOG / Good To SEO

This is a guest post from Kevin McGrath at Beacon. If you’re sending the same type of emails to everyone on your list, you’re missing a big opportunity. Segmentation might sound complicated but, really, it’s just the process of separating your email list into several smaller groups for a more cohesive, personalized experience. Why is

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

SEO BLOG / Good To SEO

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service,

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How to Find Your Target Audience

SEO BLOG / Good To SEO

Vans are my favorite brand of shoes. They’re comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers.

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Always On: 4 Ways Twitter’s Lindsay Bruce Understands Her Audience

SEO BLOG / Good To SEO

Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. You may wonder, does a social platform have a target audience for their own social pages? They do! “Our target audience is any brand or business looking to use Twitter better,”

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