What marketers need to know from Twitter’s Q4 2017 earnings. Please visit Marketing Land for the full article. Source link
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK. Read More »
February 1, 2018 Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let
New and Improved Bing Ads Audience Targeting Reports Read More »
Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and
The Art and Science of Storytelling — And How to Use Both to Reach Your Audience Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google featured snippets, Bing Ads audience segmentation & link building Read More »
Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze Read More »
Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers who claim to be knowledgeable in the space seemed shocked
The Last Thing Your Target Customer and Audience Wants From You is More Content Read More »
Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list. Because of this, it’s incredibly important to communicate with your audiences in their own words. So AWeber built
Minakel2003 / Pixabay Over the past few months, the social media landscape has distilled into a few major players. Instagram, the popular photo-sharing application, has quickly become a foundational component of this budding ecosystem. With nearly 800 million active users, the platform is best known as a means for everyday consumers to connect with friends,
5 Best Instagress Alternatives to Grow Your Instagram Audience Read More »
December 29th, 2017 The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a
How to Build a Social Campaign for a Hard-to-Reach Audience Read More »
How to Use Facebook Audience Insights to Get More Marketing Ideas Skip to content Home Marketing Strategy How to Use Facebook Audience Insights to Get More Marketing Ideas Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! When it comes to
How to Use Facebook Audience Insights to Get More Marketing Ideas Read More »
