Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%. As 55% of readers spend less than 15 seconds actively on a page […]
5 Ways to Increase Engagement With Your Target Audience Read More »
The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful
How Well Do You Know Your Audience? Read More »
In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?” I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter
How to Better Understand the Size and Composition of Your B2B Audience Read More »
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user
The Importance of Audience Targeting in SEM Strategy Read More »
Marketing is not an easy task in a fiercely competitive world. Digital agencies and marketers seek new ways to reach their audience, and most importantly, to leave a lasting impression. One of these techniques – maybe even a “marketing hack” – is known as generational marketing. You divide your target audience into several age groups,
How to Connect With Your Audience Read More »
When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power. Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format. Rather it’s a media format tailored to the needs of
Audio Content Marketing: How To Reach Your Busy Audience [Research] Read More »
There is a trait that neuroscientist and TED India speaker Vilayanur Ramachandran believes is fundamental to what made human civilization possible by enabling us to learn the complex social behaviors needed to produce civilization, itself. Powerful stuff. These relatively recently discovered neurons are called “mirror neurons” and they are what instill in us the trait
Master This 1 Thing and You’ll Never Have a Bad Audience Again Read More »
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll
10 Free Tools to Help You Understand Your Social Media Audience Read More »
Welcome to the another edition of our Expert Series! In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry. Meet Our Expert Today we’re excited to chat about Instagram hashtags with Taylor Loren, Content Marketing Manager and all-around social
How to Grow Your Audience Using Instagram Hashtags with Later Read More »
Snapchat can’t compete with Facebook, or Instagram, on total audience, they know that. But where Snapchat can be competitive, according to Snap Inc., is on engagement, providing reach to a dedicated, responsive audience which brands can’t get to via other platforms. That’s the focus of a new report published by App Annie, which looks at
