Audiences

Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not… Please visit Marketing Land for the […]

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5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Facebook, SEO BLOG / Good To SEO

If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic source. It all comes down to perfecting your audience and therefore pushing

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Customer data platform Segment adds Looker Source to define audiences from multiple tools

A-From MTT, Channel: Martech: Analytics & Data, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform. Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing

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Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

search engine optimization jobs / Good To SEO

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back. Designing and optimizing a website properly can help you gain your audience’s trust and loyalty and can benefit your

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4 Custom Affinity Audiences To Try For Display Advertising

affinity audiences, Display, Display Network, Google AdWords, google display network, SEO BLOG / Good To SEO

June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if

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Cross Device Remarketing for Google Analytics Audiences

Analytics, SEO BLOG / Good To SEO

As of today, May 15, 2017, audiences created in Google Analytics can take advantage of cross-device remarketing for Google Display (AdWords GDN and DoubleClick Bid Manager) and Search Ads (RLSA). The ability to reach customers through Google Analytics audiences in more places. Before this update, targeting users through Google Analytics audiences in AdWords and DBM

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