November 6th, 2019 Conference SMW Staff In the modern digital landscape, we face the risk of becoming more disconnected than ever. The more technologically connected we become, the less connected we can feel. It’s time to really question what we mean by the phrase ‘connection.’ In this article we recap a session hosted by Karmarama […]
Why Humanity is Key in Connecting With Audiences in Social Media Read More »
When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re
A Crash Course in Custom Audiences for Your Social Media Ads Read More »
Last month, Google Ads announced two new enhancement for search campaigns: affinity audiences and in-market audiences for seasonal events. The release of these new audience types follows Google’s push for advertisers to layer audiences on search campaigns. Whereas keyword targeting will always be a core staple of paid search, layering audiences allows for greater ad
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to
the importance of first-party data and lookalike audiences – Econsultancy Read More »
Google announced Wednesday that it will be rolling out the two new audience targeting options for advertisers over the coming weeks. Afiinity audiences. These interest audiences have been available for Google Display Network and Video campaigns for years. The audiences are built around interests determined by browsing behavior. Advertisers can drill into broad interest areas
Affinity audiences coming to Google Search campaigns Read More »
Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences, you need to familiarize yourself with the latest additions to Google’s audience portfolio, which will be coming at the
11 tips for using Google Ads’ new audiences like a pro Read More »
Twitter’s head of product Kayvon Beykpour has discussed some of the options the platform is considering in regards to new tweet content controls. Source link
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
The popularity of streaming shows no sign of waning. Today, 47% of UK households are signed up to the most popular streaming platforms (including Netflix, NowTV, and Amazon Prime Video), while 56% of US adults also watch web-based TV content. Consequently, there has been a shift in advertising opportunities for brands, with many attempting to
How brands are reaching audiences on ‘ad-free’ streaming platforms – Econsultancy Read More »
Don’t let your B2B site lose you leads by making these five basic mistakes There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of creating and managing a B2B website is mainly to engage with your audience and turn
