How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity […]
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social
How to Conduct a Social Media Audit (Includes Free Template) Read More »
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming.
How to Audit Your PPC Campaign & Identify Metrics for Success Read More »
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
More content on your website doesn’t necessarily equate to better rankings. Producing one piece of content after another in the hope that they will perform well in search engine results and get ranking is an approach that often turns out to be counterproductive. About 6 million blog posts are published every day. Unless you take
How to Do a Content Audit: 4 Steps to Boost SEO Value Read More »
After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by
Nine site audit issues we always see and tips to tackle them Search Engine Watch Read More »
A technical SEO audit is a detailed check of a site for internal issues and compliance with the requirements of search engines. An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix
Effective Site Audit With Serpstat: Tool Overview Read More »
When you say a complete SEO audit, we usually think of it as a week-long process. For smaller websites, it doesn’t have to be. This 13-step website audit is pretty straightforward, using only the bare minimum SEO audit tools you need. It’s NOT a full website SEO audit by any means because we are not
How to Do a Complete SEO Audit in Under 60 Minutes Read More »
I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t
But before that… Woohooo! A new contest by Serpstat! We decided to launch a contest and give you a chance to win 7 days of free access to the Serpstat’s tool. How can you get it? 1. There are hidden images of Serpstat’s logos in this article. To find them, you need to move your
