Virtual and augmented reality is considered the next evolution for digital marketing – here's how AR could help boost your campaign performance. Source link
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Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech companies. The CEO of Sparrho, Dr. Vivian Chan, says that their approach combines artificial intelligence and 400,000 Ph.D.’s to deliver scientific data to companies. This data helps companies back up their marketing messages which
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Incorporating augmented reality (AR), whereby an interactive experience of a real-world environment is created by computer-generated perceptual information, into business operations, marketing and functions, isn’t confined to big businesses with big budgets to play around with. On the contrary, many small businesses are jumping on the burgeoning AR bandwagon, as a means of attracting new
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Augmented Reality (AR) describes the practice of providing an enhanced version of reality in which the physical world is augmented with technology, namely superimposed computer-generated images, thereby creating a composite view of the real world. What is Augmented Reality? Unlike Virtual Reality, which produces computer-generated environments we can be immersed in and interact with, Augmented
What is Augmented Reality and How Can it Help Your Small Business Today? Read More »
Adobe’s Scott Belsky says that augmented reality will be as big or bigger than the Web itself. “Augmented reality, to me, is the next major medium,” says Belsky. “I actually would go on the record saying that I think someday AR will be as big, if not bigger, than the Web because it will literally
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Augmented reality (AR) and SEO don’t often appear together. Yet they are more closely linked than you may think. Augmented reality apps from Yelp and Wikitude are already providing geo-location AR experiences, offering consumers a new, augmented window on the world around them. This augmented world is an emerging marketplace. And local SEO is the
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At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy,
Augmented reality artist creates sculptures using Bing search Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Bing augmented reality & Quora targeting Read More »
It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to
Is Now The Time To Use Augmented Reality In Your Business? Read More »
While selfies have changed the way we communicate, augmented reality has added a whole new element – and soon, virtual reality may do the same. Source link
How Augmented Reality Has Changed Selfies Forever [Infographic] Read More »
