Automation

What Are the Benefits of Marketing Automation?

Even the largest, most experienced, most informed, and well-resourced marketing teams find it difficult to stay ahead of the latest marketing trends and adjust their marketing efforts accordingly. Now, just imagine what it’s like being part of those 1-2 person teams that are simply trying to keep their head above water. If that’s where you …

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Own the Buyer Journey with CRM and Marketing Automation Integration

Improved Marketing Performance and Sales Success The key to better engagement, increased leads, and improved customer retention is building strong, trusting relationships between your organization and your prospects and clients. Integrating your CRM system with a marketing automation platform helps you achieve this by providing a tool for better interactions and conversations, shortening the sales …

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What Is the Difference Between Email Marketing and Marketing Automation?

You’ve probably heard the buzz around marketing automation but are wondering why you need to invest in it if you already have an email service provider (ESP). Although marketing automation platforms and ESPs have many of the same features, marketing automation is designed to help you go beyond email marketing to provide customers with a …

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How I Learned to Stop Worrying and Love PPC Automation

Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online …

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The 4 big reasons agencies need marketing automation to survive

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and …

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