Automations

Marketing Creativity vs. Data-Driven Marketing: Automation’s Role

Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there’s no question about the cause: asphyxiation beneath an avalanche of data. Yes, data has greatly improved marketers’ ability to track performance, but it’s had the unintended consequence of transforming marketers from a creative “brain […]

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Tip of The Week: Add Flexibility To Your Automations With Conditional Splits

SEO BLOG / Good To SEO

It’s time for splits! Ouch, no. Not that kind of split. We’re talking about Conditional Splits, and they’re about to make your Automations in Sendlane more flexible than Gabby Douglas at the Olympics. What Are Conditional Splits, and Why Are We Talkin’ About Them? No two customers are exactly alike. That means that no two

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3 ways to take back control from PPC automations

SEO BLOG / Good To SEO

“Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity — foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It’s true that, in certain functions, machines ARE better than people. The brilliant minds

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Send Personalized, Perfectly Timed Automations With Tag-Based Triggers

SEO BLOG / Good To SEO

Caitlin Hutchinson Brand Marketing ManagerSendlane A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane’s team culture. Host of The Marketing Automation Hustle Podcast

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CMU Professor Mark Kamlet on automation’s future impact

search engine optimization jobs / Good To SEO

Self-driving cars and many other kinds of artificial intelligence technology making their way into every professional field, many researchers and the public wonder about the impact these technological advancements will have on human jobs if machines can — or potentially could perform — so many of the skilled tasks that humans currently perform. Mark Kamlet,

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10 Time-Saving Automations for More Efficient Marketing

search engine optimization jobs / Good To SEO

As marketers, we constantly focus on what we’re doing and why we’re doing it. We need to make sure the tasks we undertake (the what) contribute to purposeful goals that make a difference (the why). While this approach makes sense, we often neglect the process; namely how we do what we do. Often, the way

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Introducing Click Automations in your AWeber Campaigns

automation, click automation, email automation, new feature, New Features, SEO BLOG / Good To SEO

Your email subscribers are distracted. Between the blogs, vlogs, tweets, snaps, chats and podcasts, not to mention the hundreds of other emails hitting the inbox, you have to battle to stand out. You have to work harder to send the right content to the right person, exactly when they need it. Not anymore. We’re excited

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We Merged Automations with Campaigns. Here’s Why.

E-Commerce, MailChimp News, marketing automation, SEO BLOG / Good To SEO

Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing

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The Most Profitable Automations for E-Commerce Businesses

abandoned cart, automations, customer journey, data, E-Commerce, marketing automation, Research, SEO BLOG, Stats / Good To SEO

Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with

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