averages

Facebook introduces household income targeting based on U.S. ZIP code averages

Facebook has added a new layer of ad targeting with the introduction of household income by U.S. ZIP code. The feature will allow advertisers to target ads to U.S. Facebook users based on the average income levels in the ZIP code in which they say they reside. Why you should care The new ad targeting […]

Google Ads conversion rate averages by industry

Paid search display network / Good To SEO

Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google’s search network with the display network This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform Wordstream. It’s part of new benchmarking paid search marketing mobile statistics by industry. If you’re considering

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