When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting the mail–and by extension, the information–you truly need. Unfortunately, the […]
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Source (with images): https://www.linkedin.com/pulse/you-cannot-buy-customers-why-marketers-should-avoid-grolleman/ ~ I can count on one hand the times I’ve cooked the last year, living in Shanghai. Thanks to coupons on food delivery APP’s, not only is it often cheaper to have food delivered than to eat it at a restaurant, it’s difficult to make dishes yourself in your own kitchen
Why marketers should avoid discounting (and what you can do instead) [OC} : marketing Read More »
How do we avoid social media misinformation on coronavirus? There’s a tool for that. With the hundreds of thousands of pieces of media, social media and online communities talking about coronavirus, it’s only expected that there’s an environment ripe for rumors and misinformation. When we hear words in the media like “panic,” it really signifies
How do we avoid social media misinformation on coronavirus? There’s a tool for that. Read More »
Mistakes happen to everyone, and this includes SEO teams. When you are dealing with massive websites, development changes, CMS issues, scripts, images, and plug-ins/add-ons while trying to integrate continual SEO and content strategies, there are going to be occasional errors. The good news — mistakes help everyone learn, and this applies to the SEO industry. So how
How is your loyalty program doing these days? If it isn’t thriving, the four issues discussed in this article could be at fault. They’re among the most common problems that afflict loyalty programs and torpedo success in customer value marketing. Issue 1: Breaking Badly Breakage occurs when customers earn points but never redeem them for
Customer Loyalty Programs: 4 Four Problems to Avoid Read More »
Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings,
Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It Read More »
What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming Read More »
Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,
7 mistakes to avoid when optimizing your Instagram account for SEO Read More »
Ready to win back a customer after a bad customer service complaint? It may already be too late. According to a new report from Zendesk, roughly half of customers say they would switch to a competitor after just one bad experience. If the customer’s had more than one bad experience, that number jumps to 80
How to Avoid Providing a Bad Customer Experience Read More »
