Awareness

How Are You Celebrating National Security Awareness Month?

This October is the 15th annual National Cybersecurity Awareness Month (NCSAM), an initiative to raise awareness about the importance of cybersecurity that grows stronger by the year in significance and scope. This is no surprise given that breaches and malware attacks are getting more frequent, and they don’t discriminate against industry. A cross-section of companies

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Why Is Brand Awareness Important For Your Business |Branding |Level343

A business obtains ultimate success when it successfully establishes itself as a brand. From small business to large business – brand exposure is desired by every business owner. Once you have established your business as a brand, things get easier for you. You would automatically experience more sales, better business reputation, easy business expansion, etc.

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How to Know If Your Content Impacts Brand Awareness [Tools]

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used

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4 Ways Ephemeral Content Can Boost Your Brand Awareness

It may seem like decades ago, but ephemeral content only debuted in 2011 – thanks to a little called Snapchat.  Originally known as the app for sending disappearing messages, Snapchat has changed drastically since. It added numerous features such as photos, videos, chat and filters, and grew to reach an astonishing 190 million daily active users.  What remained the same

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