Chart of the day: Awareness of FIFA World Cup 2018 named partners and sponsors With the World Cup fully underway there is no doubt that it is amongst the largest platforms for brands to present themselves. The final of 2014 alone had 3.2 billion viewers tune in, which was just under half the population of the […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! April is Autism Awareness Month, and companies, including CafePress, are showing their support for the cause by partnering with nonprofit organizations. To talk about cause marketing, what it means, and how businesses can get involved, I invited Jason Falls, vice-president
We’ve all done it. No one is blaming you. But you skip through Instagram Stories at lightning speeds. So why do you think your customers are stopping to listen to you? Well they might not be stopping–at all. In fact, unofficial data from your teenager’s opinions just discovered they skip all your Instagram Stories ads
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The disruption of print media led many journalists (including Amanda Milligan) to port their storytelling skills over to other industries, including marketing. As content marketing became a trend and, ultimately, the standard for marketing communication in B2B and B2C, journalists
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Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in engagement. Small details like that can mean all the difference in building brand awareness on social. To get the most out of
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In today’s world, brands have become more important than ever before. Instead of focusing on selling their products, businesses now opt to increase their brand awareness. A brand conveys a business’s experience, credibility, and quality, therefore, outliving products which have life cycles and change over time. Increasing your brand awareness is the first step towards
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According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to increase the brand awareness of your
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While the pervading narrative around Twitter in 2017 has been largely negative (lumbering growth, issues with trolls and abuse, misunderstanding of their own policies), the platform has actually made progress, and is seeing usage rates increase. This was most clearly evident in their latest earnings report, in which Twitter showed that their monthly active user
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Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, you have no way of knowing if your efforts are
Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company. When
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