Employees & Small Business Security Let’s face it: without the proper employee security awareness and training put in place, your employees won’t be able to recognize and address the risks that are actively targeting your business. Between good password habits, data breaches and business email phishing scams, you have a lot to consider when it […]
Small Business Security (Pt. 1): Employee Security Awareness Read More »
One of the ways of measuring the success of your brand is by paying attention to how often your users, readers or clients remember your name. Remembering the name of your company or business is called “brand awareness.” People know your brand, recognize it and remember it when talking about your area or niche.
Increase Brand Awareness Through Social Media Marketing Read More »
Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers Read More »
Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they follow on social media. Moreover, survey respondents were more likely to follow a brand on social media before they purchase from it. Social media can
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,
Awareness to Sales: Building a Social Media PRISM Funnel That Converts Read More »
When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your
Why You Must Optimize for Conversions Before Awareness Read More »
