How B2B companies can be proactive about managing paid media during COVID-19 – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok […]
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As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem. Not long ago, major conferences were still on the schedule. Your marketing collateral was ready. Your firm’s most persuasive executives were slated to deliver keynotes or speak on panels. Now, nearly everything that made it easy to get in front of
Crisis Mode: What B2B CMOs Can Do to Persuade Buyers Read More »
I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help you navigate the confusing waters of
Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is the most effective social network for their brand, according to recent research from Chief Marketer. The report was based on data from a
B2B Marketing: Most Effective Channels, Content, Social Media Read More »
Are your B2B marketing strategies not yielding expected returns? If yes, then chances are you will need to personalize your marketing strategies. B2B Marketing Personalization According to the latest survey from Folloze, 42% of B2B marketers said that their marketing efforts are not fully personalized. It is not like that B2B marketers are not aware
42% of B2B Marketers Say They Need Better Personalized Marketing Read More »
Everything you need to know about B2B Marketing Automation – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large organizations serving B2B markets throughout North America and Europe, found 52% cite “delivering excellent customer experiences” as a top overall business challenge they currently face. CX also
CX in B2B Marketing: A Priority Strategy in 2020 Read More »
By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B
Are you ready to crush your 2020 demand gen goals? Join our expert B2B marketing panel and get the answers you need to take your organization to the next level. In this “ask me anything” format, you’ll have demand gen and marketing technology experts addressing a curated selection of your questions about revOps, demand gen
Live Virtual Panel: Get answers to your burning B2B marketing questions Read More »
It’s a rare thing to achieve AND maintain B2B sales and marketing “alignment”, despite the tremendous effort and investment. It’s getting harder as executive and customer expectations increase and the buying-selling dynamic becomes more complex. Marketers are often caught in between trying to figure out the elusive alignment to hit expected business targets. To succeed,
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets Read More »
