B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. The report was based on data from a survey of 359 B2B technology industry marketers who live in North America and Europe. The researchers sorted […]
B2B Tech Marketers’ Most Important Career Skills Read More »
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the
What are the most important goals for an effective B2B SEO strategy? Read More »
At the end of content and technology rainbow, data is the pot of gold. Business.com’s CEO shares how we look at data to tailor experience. Programmatic. First party data. Retargeting. Viewability. To say there are quite a few things to consider as digital publishers is an understatement. At the end of the content and
“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
Virtual insanity – How we can use VR in B2B marketing Read More »
First, I have a confession. When I was a student at the University of Washington (way back in the day), I interned at KOMO 4 TV’s morning news show, which required me to get up around 3:45 a.m. The trouble was that I was also an editor for the student paper, which kept me there
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video Read More »
I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits
Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting. There is a TON of value in building up your link profile. We
Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and it’s in New York City. Can I get a ‘Woo-hoo!’ (A discreet ‘woot’?). We tend to avoid ‘news release’ type posts, so I’m going to find a way to make this all
B2B agency Velocity opens new office in New York Read More »
