B2C

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in […]

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

We address some of the common questions to help you navigate these confusing times.

CX in Times of Crisis

SEO BLOG / Good To SEO

I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help you navigate the confusing waters of

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B2C Emails vs. B2B Emails

SEO BLOG / Good To SEO

Knowing your audience is everything when it comes to marketing. You need to know exactly who you’re trying to reach — and more specifically, their interests, needs, and pain points — to make a productive impact. Correctly identifying your audience is one of the biggest obstacles in email marketing. This goes double when you’re working

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Here’s how to modify your e-commerce campaign for B2B and B2C

SEO BLOG / Good To SEO

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the most effective means of achieving this goal. That said, there is a vast chasm that

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2020 B2C Content Marketing Benchmarks, Budgets, and Trends report

SEO BLOG / Good To SEO

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from MarketingProfs and Content Marketing Institute. Fully 75% of B2C marketers characterize their organization as successful (extremely, very, or moderately) with content marketing, and 73% say they are much or

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B2B marketers look to match B2C in level of customer experience

SEO BLOG / Good To SEO

Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun

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B2B vs B2C: Why the Differences in Content Marketing Matter

SEO BLOG / Good To SEO

In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests. Nowhere is this more apparent than in looking at a B2B audience versus a B2C audience. Here’s what should be different about

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4 marketing lessons from B2C giants

Content marketing, ecommerce, Ecommerce strategy, Personalisation / Good To SEO

Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit

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No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

SEO BLOG / Good To SEO

Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. How does a company launch without products and

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5 Lessons B2B Marketers Must Learn from the B2C Space

B2B Marketing / Good To SEO

Many say that business-to-business (B2B) marketing and business-to-consumer (B2C) marketing are completely different, even diametrically opposed, the Red Sox v. Yankees of branding. But in truth, they’re relationship is subtler, more like yin and yang. They share much and are even, in many cases, composed of the same stuff. Yet the prevailing wisdom insists that

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