Editor’s note: We’re sharing insights from 2019 Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. You probably recognize Ryan Reynolds as an in-demand actor […]
Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) Read More »
Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. Neil Wertheimer tells it like it is. Driven by a
3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) Read More »
The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is
What B2B and B2C Marketers Can Learn From the Women’s World Cup Read More »
The B2B market is growing rapidly and hard to ignore, even for businesses that have previously sold only to consumers. An increasing number of B2C retailers are expanding into the B2B space, taking advantage of changes in technology and B2B procurement culture to grow revenue by selling to other businesses. When organizations primarily focused on
What B2C Sellers Need To Know About Launching a B2B E-commerce Store Read More »
Are you investing time into your brand’s LinkedIn page? It’s easy for companies — especially B2C’s — to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where B2C companies can thrive. There are more than 260 million active users on LinkedIn. More than 40 million users
Apply these 9 Secret Techniques to Improve B2C Marketing with LinkedIn Read More »
If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven
B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know Read More »
Looking to maximize your LinkedIn marketing performance? Check out these tips. Source link
A common concern of email marketers is the delivery rate, whether emails reach subscribers’ inboxes. Mail Tester is a free service that can detect potential delivery problems — before an email is deployed. I manage email-marketing campaigns for a large technology and data provider. I also consult with companies — B2B and B2C — on
Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a
A Guide to the Competitive Pricing Strategy — For B2C and B2B Read More »
DEERFIELD BEACH, Fla. (PRWEB) March 07, 2019 DigDev, a multi-channel infomediary agency in South Florida that specializes in email and data marketing, has increased the number of selects businesses can access to build their campaign. Because DigDev Direct has such a large database, businesses can select an audience based on hundreds of variables including
