Image copyright Getty Images The US Defense Department has determined that 20 top Chinese firms, including Huawei, are either owned by or backed by the Chinese military. The list, seen by US media, features video surveillance firm Hikvision, China Telecoms, China Mobile and AVIC. The determination could lay the groundwork for new US financial sanctions […]
A federal appeals court on Tuesday affirmed the Trump administration acted lawfully when it scrapped the U.S. government’s net neutrality rules in 2017, dealing a blow to tech giants and consumer advocates who argued that the repeal would create a stratified Internet of fast and slow lanes. In a nearly 200-page opinion, judges on the
Trump administration’s revoking of net neutrality largely backed by appeals court Read More »
Editor’s note: Because research continues to be one of the most effective cornerstones of content marketing, Lisa Murton Beets updates her 2017 and 2018 articles on the subject. Heading into the fall is a great time to evaluate your content marketing. How have you done so far this year? If your program isn’t yet where you
5 Actions Backed by Research to Improve Your Content Marketing Read More »
Savvy marketers avoid unpleasant surprises through survey data, identifying what their audience want more or less of and running marketing campaigns accordingly. The UK government says: “Market (or survey) data should shape your plans. For example, it could show you that a country you were planning to move into has too much competition or falling
The Undeniable Power of Survey Data Backed by 5 Case Studies Read More »
Historically, motivation has been thought of as something fixed; you either have it or you don’t. The good news: we all have motivation inside of us, but we just need to draw it out. We need to build it like a muscle. Sharpen it like a skill. The trouble is, many people don’t know how.
3 Research Backed Ways for Motivating Sales People Read More »
Which marketing tips can provide the most help? The ones backed by real, actionable data. Data doesn’t lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI. Ouch. Marketers are now spending 25% of their overall budget on content marketing, and this infographic from the
27 Top Content-Marketing Tips Backed by Data [Infographic] Read More »
At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts
8 Actionable Instagram Marketing Tips, Backed by 20+ Studies Read More »
One of America’s most famous media proprietors, actresses and philanthropists, often attributes her success to following her gut feelings. According to her website, “Learning to trust your instincts, using your intuitive sense of what’s best for you, is paramount for any lasting success.” Overall, she claims that trusting her gut more than anyone else’s opinion
Why Every Major Business Decision Must Be Backed By Big Data Read More »
Why do some people succeed more quickly than others, and maintain that success over the course of decades? And out of that extremely small sub-set of people, why do some of them seem miserable, while others live happy lives? Success and happiness: That’s the combination we all hope to achieve. But the problem is… how
