Backfires

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Taylor Swift, Michael Jordan and Richard Branson Use This Competitive Strategy. Science Now Says It Totally Backfires

Michael Jordan and Muhammad Ali were legendary for it. Taylor Swift and Katy Perry do it to each other constantly. Richard Branson does it–and even most of the Fortune 500 CEOs do it, too: They trash talk their competitors and opponents, hoping to throw them off their game. But does it work? Actually, no, it […]

Taylor Swift, Michael Jordan and Richard Branson Use This Competitive Strategy. Science Now Says It Totally Backfires Read More »

When Fear Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why,