Bad

When bad user-generated content happens to good businesses

Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital age. The ability for everyday people to become publishers through reviews, visual storytelling, tweets, and other forms of content has equaled the playing field between consumers and businesses and given a voice to millions. But not all …

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How to spin a bad site migration into higher traffic and conversions

Site migrations can be a daunting task because of all the things that can get lost or overlooked during the move. If not properly planned and executed, a site migration can result in a frustrating experience and kill your organic visibility, traffic and revenue. A botched site migration was the situation performance agency Merkle was …

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Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO Director David Greene said he believes a lot of the success has to do with their SEO strategy around content and site performance updates, but there was another factor at play. While …

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