I recently had a terrible customer service experience when purchasing from a well-known ecommerce company. The experience was so bad that it compelled me to write not just one poor review, but, instead, to post on seemingly every review site that a consumer could encounter. A customer service experience this bad could only be remedied […]
Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last
Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity Read More »
Words have a way of losing their original meaning over time. Take the word “deadline.” It conjures up images of an old movie with a cynical, chain-smoking reporter hunched over his typewriter in the dead of night, feverishly writing his big story in time to meet the deadline lest he face the wrath of his
Is Bad Deadline Management Killing Your Company? Read More »
At this point, everyone knows about Silicon Valley’s crazy housing prices. I grew up in Cupertino, California, and my childhood home must have gone up in value 40 times in the past 40 years. That’s not unusual around the Bay Area, and it seems like homes are only growing further and further out of reach
Living and Working in Separate Cities: The Good, the Bad, and the In-Between Read More »
“He was a D1 football player. A walk-on who earned a full ride.” I was bragging and so very proud of my first hire as a rookie VP of Sales. I was sure this new hire would bring the same level of competitiveness to his territory that he did to the football field and I
Oh boy. It’s time for me to eat some crow. And that’s REALLY difficult for me to do because I have a fear of certain birds. 🙂 Anyway… There are articles all over the Web about why discounting your products is bad. I ignored them and thought that was odd advice. Some
Why Discounting Courses on Udemy is a Bad Long-Term Strategy Read More »
We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?
The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads Read More »
