Balance

Getting the store side of the omni-channel retail balance right is some way off for “digital-first” Lands End

Earlier this week we looked at three US retailers who have embarked on investing in their legacy store estate as part of their omni-channel transformations. For those three – Old Navy, Abercrombie & Fitch and Nordstrom – this is built around upgrading what’s been left to age. It’s a rather different challenge at Lands End, …

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How to balance automation and personalization

The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the days when customers were anxious about ordering online. Nowadays, many people are just as confident …

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Can You Be Too Omnichannel? Finding the Balance in Your Marketing Efforts

In the marketing world, the term omnichannel is pervasive, and meant to describe efforts by companies to diversify and broaden the tools, channels, and platforms they use to reach their audiences. After all, digitally-connected consumers today are using email, social media, websites, and a wide variety of media formats to communicate with each other and …

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How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was …

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SERCO GROUP PLC LS-02 (SEO.DE) Balance of Power Moving Lower

SERCO GROUP PLC LS-02 (SEO.DE) has traders on alert as the Balance of Power signal has continued a strong downward trend over multiple trading sessions.   The BOP oscillates around zero center line in the range from -1 to +1. Positive BOP reading is an indication of buyers’ dominance and negative BOP reading is a sign of …

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