Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the […]
Brand safety: Balancing risk and opportunity for your organization Read More »
Three trade-offs will shape Big Tech and government responses to artificial intelligence, blockchain, and more. New technologies promise to reshape markets in what many are calling the Fourth Industrial Revolution. Technologies being developed and deployed to solve problems have caused rapid societal shifts, creating new problems in their wake. Widespread breaches of personal data and
How emerging tech presents an evolving policy balancing act Read More »
How do we continue to make a path for ourselves, learning, solving problems and making money on the internet? What are the ways in which we, as entrepreneurs, can add value, communicate it and help clients reach their full potential? These questions and their answers continue evolve as the world orbits the sun and we
Balancing Your Business Mind and Creative Brain with Chris Do Read More »
The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and significance—of combining human interaction with artificial intelligence, we could head down the wrong path. Personally, a substantial
The Importance of Balancing AI Technology With Human Interaction Read More »
As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market
How to Build Your Personal Brand While Balancing Company and Comfort Level Read More »
Ah, the dot com lifestyle. I’ve been living some variation of this lifestyle choice for over a decade and I can’t imagine ever looking back. I’ve been living the dot com lifestyle even before I knew of the term, even before I met John for the first time. Over the years, I’ve learned a lot
Balancing Flexibility with Predictability When Working from Home Read More »
Most chief marketing officers will agree that building a marketing technology stack is a key priority when setting out to develop strategies that will drive measurable success and a demonstrable return on investment. While that may be the case — and while it’s true that a technology stack is a critical part of any marketing
Balancing product inputs and performance outputs Read More »
