Bank

Bank Marketing Budgets Adapt to New Missions and New Tools

Subscribe to The Financial Brand via email for FREE! The definition of bank marketing keeps expanding. Decades ago, the usual choices were newspaper advertising, outdoor, local radio and TV, and maybe some focus groups. Today financial marketers’ palette is far bigger with social media marketing, search engine marketing and optimization, and content marketing added to

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Braumm S111 smart switch review: This generic switch won’t break the bank

Like the Braumm P11 smart plug I reviewed in July, Braumm’s S111 in-wall smart switch has at least one thing going for it: It’s cheap. Selling for just $18 on Amazon at press time, it’s the least-expensive Wi-Fi-enabled smart switch I’ve seen to date. Getting the cost down to that level requires some, well, trimming

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Russian national confesses to biggest bank hack in US history

A Russian national has admitted to carrying out the largest-known computer hack on a US bank. His 2014 breach of JPMorgan Chase generated hundreds of millions of dollars in illicit revenue and stole the data of more than 80 million JPMorgan clients. Andrei Tyurin, 35, whose last name is also spelled Tiurin, also pleaded guilty

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