Dateline 1994. The crude pile of pixels below from AT&T appeared on a website called “HotWired”. About 44% of the people that saw it clicked. The event is worth noting in the annals of advertising – the banner ad had arrived and a new era of digital marketing was born. 24 years, and billions of […]
Banner Blindness: Eye-Opening Observations, Recommendations & Remedies Read More »
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Sigstr examined the performance of 1,000 email-signature banner campaigns and conducted more than 50 eye-tracking tests. Email signature banners are visual elements that are used by brands in
Email-Signature Banner Effectiveness: Eye-Tracking Study Read More »
Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of the most important skills responsible for boosting sales through affiliate marketing
4 Tips for Creating Catchy Banner Ads to Boost Your Sales Read More »
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Red Sox setting bad precedent with banner policy Read More »
EAST GREENBUSH, N.Y. >> The U.S. Small Business Administration recently saluted a truly American success story in Rensselaer County. When U.S. Army veteran Michael Cronin was laid off from his metallurgic engineering job in Latham 20 years ago, he took his side business of selling American flags full-time and never looked back. From there, Gettysburg
E. Greenbush flagmaker recognized for banner success Read More »
