Claritas buys Barometric, marrying user segmentation with attribution
Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification..
Barometric
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
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Barometric launches a free tool to spot fraudulent web traffic
Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This.