Barometric

Claritas buys Barometric, marrying user segmentation with attribution

Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification. Barometric’s identity graph technology was originally developed as an internal tool for its original parent company, ad network AdTheorent, from which it spun off in April of this year. It claims to be the only “solution […]

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Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

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Barometric launches a free tool to spot fraudulent web traffic

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG / Good To SEO

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is the first entry into traffic fraud monitoring for Barometric, a separately managed division of mobile ad network AdTheorent. The new tool, called Clean Score, was launched as a separate tool after invalid traffic filters were

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