This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results. What is a URL? URL stands for Uniform Resource Locator and acts as the location of a web document. Enter a URL […]
A website that is search engine friendly will maximize your social media plan Search engines are able to decipher the kind of experience a website offers through clues that come from how visitors interact with the page. BY ELIZABETH BREEDLOVE Social media, email marketing, paid advertising, your website and more all work together to create
Before starting your first marketing journey, you may be feeling a little overwhelmed – there seems to be so much to do that it’s difficult to figure out a good strategy, or even where to start. If you’re looking to find out the basics of marketing, read on to find out everything you need to
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This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. What is a Meta Description? A meta description is an HTML tag used to describe the content of a web page. This
Google is a popular search engine, which has been used throughout the world by internet users. It has been stated that more than 80% of internet users prefer using Google (Newswire.net — December 25, 2019) — Google is a popular search engine, which has been used throughout the world by internet users. It has been
Basics Things to Do for SEO Campaigns after June 2019 Google Update Read More »
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.
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Email marketing 101. You know you need to do it. You’re convinced it’s the way to go. But how do you get started, figure out what to send in your newsletter every month and get your email into your subscriber’s inbox? All the info and tasks about email marketing can be complicated and confusing. But
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SALE. 6 INVALUABLE BIZ BASICS BOOKS by Small Business Admin(SBA) Read More »
Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for your conversion rate: the Boston Consulting Group has estimated that personalized experiences could show brands a revenue increase between 6% and
Back to Basics: Personalization only adds value if you do it right Read More »
Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads,
