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In SEO terms, Boris Johnson’s rise to power has only just begun

As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May achieved the highest search interest in her entire tenure in No 10. Now, the old saying “a week is a long time in politics” (a saying widely attributed to Harold […]

Press Ganey: How consumers have begun shaping healthcare brands

SEO BLOG / Good To SEO

Before long, patients will be the architects of health system marketing and branding—thanks to the ubiquity of the internet and online reviews, according to a new report. Press Ganey surveyed more than 1,000 adults who are their household’s healthcare decision-makers and found that they are more likely to head online to research a new doctor than to ask

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