We all want to know how we measure up and where we stand compared to our competition. In business, it’s important to understand how we’re doing versus how our direct competitors are doing. And it’s not just about being competitive; it can help make sure that you’re on the right track. Industry benchmarks are so […]
8 Industry Benchmarks You Need to Set For Accurate Performance Assessment Read More »
Whether you’re in lead gen or ecommerce, managing your business’s online advertising accounts means keeping tracking of a bunch of different metrics. You use search impression share to judge how well you’re performing in the Google Ads auction. You use engagement rate to see whether your messaging is resonating with your Facebook audiences. Across both
Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares Read More »
The majority of shoppers have moved from desktop to mobile. And, we know that the conversion rate for mobile shoppers on a responsive site is about a third of what it is from desktop shoppers. However, for innovative retailers trying modern web technology like Progressive Web Apps, there aren’t a lot of benchmarks. Until now.
Improve Customer Experience With Progressive Web App Benchmarks Read More »
The average length of brand videos in 2018 dropped significantly—that’s the second year in a row—according to recent research from Vidyard. The report was based on an analysis of more than 324,000 videos published by businesses between January 1, 2018 and December 31, 2018. The average length of the brand videos examined was four minutes,
Brand Video Benchmarks: Length & Engagement Trends Read More »
Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with? Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other
Video marketing benchmarks 2019 | Smart Insights Read More »
All apps aren’t created equal, and metrics of success look different across industries based on differences in customer engagement opportunities and goals. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Our 2019 Mobile Benchmarks by App Category report looks
2019 Engagement Benchmarks for Apps in the Shopping Category Read More »
What proportion of emails sent by marketers ends up in consumers’ spam folders, what proportion is flagged as spam, and what proportion is flagged as not spam? To find out, Return Path examined more than 6.9 billion commercial emails sent by more than 17,000 brands in 2018. The researchers looked at the average spam placement
The websites of most brands don’t meet the page load-time speeds recommended by Google, according to recent research from Unbounce. The report was based on data from an analysis conducted in 2018 of 188 brand websites as well as data from a survey of 750 consumers, also conducted in 2018. Google recommends that webpages fully
Google may have changed its algorithm but SEO practices are still making a huge impact on the Content Management strategies, especially for small and mid-scale businesses. The Manifest’s 2019 Small Business SEO Survey included 529 small businesses in the U.S. According to a latest report, only 36% of small businesses had an SEO strategy going
Misaligned SEO Benchmarks Impacting Content Management Practices Read More »
This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant pool of client data looking for an answer to one persistent, ubiquitous question for PPC advertisers: What exactly does “average”
3 Data-Backed Insights from Our Latest Google Ads Benchmarks Read More »
