One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new […]
The good news is that if you were already optimizing for search and writing your content to be more conversational and intent-oriented, you can just keep doing what you’re doing. HUDSON, Fla. (PRWEB) February 04, 2020 The director of business development at ASEOHosting, a search engine optimization focused hosting provider, has weighed in on
ASEOHosting’s Daniel Page Discusses Impact of Google’s BERT Update Read More »
With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path
How BERT is helping SEO agencies focus on collaboration strategies Read More »
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more
SEO year in review 2019: Zero-click searches, BERT, local spam and more Read More »
Christmas is almost here, and yet, Google keeps rolling out changes. We know you are busy working, planning for the holidays, and perhaps shopping a bit, and might not have the time to keep up with all the changes they have made. So, we a pre-Christmas digest to help you catch up on all the changes.
BERT, Search Quality Guidelines Updates, and More Read More »
BERT stands for Bidirectional Encoder Representations from Transformers. Unlike other models, BERT is intended to pre-train deep bidirectional representations from an unlabeled text by jointly conditioning on both left and right context in all layers. In other words, BERT should enable the machine to comprehend what the words in a sentence mean, considering every single
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a
What Is the Google BERT Search Algorithm Update? Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
Bing revealed today that it has been using BERT in search results before Google, and it’s also being used at a larger scale. Google’s use of BERT in search results is currently affecting 10% of search results in the US, as well as featured snippets in two dozen countries. Bing, on the other hand, is
Bing is Now Utilizing BERT at a Larger Scale Than Google Read More »
Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities enable it to understand that the user wants to learn about what
