Google has recently gone live with their latest update that involves the use of BERT technology in search engine results. According to HubSpot, Google processes over 70 000 search inquiries per second. If you do the math, this number leads to 5.8 billion searches per day. Besides making such large amount of searches per second […]
Google Uses BERT Technology To Develop Its Search Results Read More »
There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the
Editor’s Note: This deep dive companion to our high-level FAQ piece is a 30-minute read so get comfortable! You’ll learn the backstory and nuances of BERT’s evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been
A deep dive into BERT: How BERT launched a rocket into natural language understanding Read More »
Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, the company said, meaning it’s likely to have some impact on your brand’s organic visibility and
FAQ: All about the BERT algorithm in Google search Read More »
It has been an eventful two weeks; BERT is one everyone’s mind and the talk of the search community (we have more info on that below). Plus, there several important updates regarding Google Ads and there is tool news all marketers need to see. Also, the days of Flash are officially coming to an end (we know,
The search scape is constantly changing, as you know if you’ve been anywhere near online marketing activities for more than a few months. You’re confident you have done a good job of optimizing and then one day you check your rankings and you’ve dropped 5% visibility for no apparent reason. Or a key page that
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. Google open-sourcing parts of Google Search is not something you would have considered possible even a year ago. As expected, there is no shortage of ultimate guides
How to Use BERT to Generate Meta Descriptions at Scale Read More »
The backlash to the BERT update was swift and without mercy. Many SEOs warned about “how to optimize for BERT” articles before any “how to optimize for BERT” articles were published. Ryan Jones (@RyanJones) tweeted: “the most exciting thing about BERT is that suddenly, overnight, every SEO is now an expert on neural networks and
Google BERT Misinformation Challenged – Search Engine Journal Read More »
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s
How Google’s Bert Update Will Affect Content Marketing Read More »
Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in
Why you may not have noticed the Google BERT update Read More »
