Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers. And that means your website’s success relies on the two teams’ maintaining a positive working relationship. That relationship is important when things are going smoothly, but it’s […]
Three Best-Practices to Align Web Development With SEO Read More »
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.
Five Best-Practices for B2B Social Media Influencer Marketing Read More »
Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources invested in them, however, landing pages don’t always perform as marketers expect them to. If you’re going to smash your landing page conversion goals, you’ve
Email inbox anxiety is a real thing, and no wonder: Billions of emails are sent every day. Today, the last day of National Clean Out Your Inbox Week (Jan. 22-28), is a good opportunity for marketers to think about how we contribute to our subscribers’ email stress. Here are four email best-practices that will help
Email Best-Practices to Help Subscribers and Improve ROI Read More »
As marketers, we know that the customer’s buying journey involves several channels along the path to conversion. From awareness to conversion, our messages need to follow buyers and stay with them. Integrating channels, especially search and social, leads to improved budgeting, bidding, targeting, and performance compared with isolated campaigns. Paid search and social are both
Search and Social Cross-Channel Marketing Best-Practices Read More »
Email is still one of the most powerful marketing channels, continuing to deliver the highest ROI. As with any successful marketing vehicle, it evolves to respond to customer feedback and overall market changes—not to mention the latest regulations, such as the California Consumer Privacy Act (CCPA), which has a compliance deadline of January 2020. Taking
Email Marketing Trends and Best-Practices: Fall 2019 Read More »
“It takes a village” is certainly true for many things—including the development of effective sales proposals. In today’s corporate world, collaboration is king; that applies to the RFP process, too. Considering the volume of information needed, the wide variety of product and service details and the input required from subject matter experts (SMEs), it now
RFP Bids: Six Best-Practices for Proposal Success Read More »
“Just picture the audience in nothing but their underwear.” That was the sage advice I received from my Communications 101 college professor on how best to overcome stage fright when delivering a presentation. Aside from the heebie-jeebies her suggestion gave me, I can understand why my teacher thought it was a good approach when having
Public Speaking Best-Practices: Tips for Presentations Read More »
Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your customer journey mapping, improving competitive market positioning, refining a customer facing process, analyzing your win/loss results, and measuring customer satisfaction. With the proliferation of survey
Customer & Market Research: 6 Best-Practices to Improve ROI Read More »
We start with a paean to the humble press release. The first press release was issued in 1906 by the Pennsylvania Railroad, under the direction of public relations expert Ivy Lee, to provide media with an on-the-ground account of facts about the 1906 Atlantic City train wreck. Since then, it has become a staple in
Modern Press Release Best-Practices: 2 Don’ts & 3 Do’s Read More »
