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Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation… » Portada

search engine optimization for dummies, SEO BLOG /

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Facebook says 3 million advertisers are now using its new Stories format on the Facebook, Messenger and WhatsApp platforms. Some 500 million post Stories daily and the format won the largest portion of year-over-year […]

Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation… » Portada Read More »

Interesting Factoids We Bet You Never Knew About the History of Franchising (INFOGRAPHIC)

Franchise, SEO BLOG /

Did you know one of the first franchises in America was between Benjamin Franklin and Thomas Whitmarsh to establish a printing press business in South Carolina in 1731? But the franchise business model goes back even further, according to the highly revealing infographic by Franchise Creator. Franchise History Titled, “The History of Franchising,” this infographic

Interesting Factoids We Bet You Never Knew About the History of Franchising (INFOGRAPHIC) Read More »

This Guy You’ve Never Heard of Became the World’s 5th Richest Person Yesterday. (I’ll Bet You Already Know Why)

money, SEO BLOG /

Bitcoin, amirite?  Technically, I should probably say virtual currency.  Because it’s this broader category, not bitcoin specifically, that vaulted a guy I’m willing to bet you’ve never heard of near the top of the pile–“net worth-wise,” at least.  In fact, at one point on Thursday, he was briefly the fifth-wealthiest person in the world. I’ll name

This Guy You’ve Never Heard of Became the World’s 5th Richest Person Yesterday. (I’ll Bet You Already Know Why) Read More »

How a Massive Bet on Bitcoin Paid Off for Peter Thiel’s Founders Fund

SEO BLOG, Wire /

Founders Fund, the venture capital firm co-founded by Peter Thiel, made a big bet on bitcoin last year, and it appears to be paying off. Founders Fund bought between $15 and $20 million in bitcoin, which is now worth hundreds of millions of dollars after the cryptocurrency’s dramatic surge in value, people familiar with the

How a Massive Bet on Bitcoin Paid Off for Peter Thiel’s Founders Fund Read More »

Want to win more sales this holiday season? Don’t bet the farm on digital

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of

Want to win more sales this holiday season? Don’t bet the farm on digital Read More »

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