The Boston City Council today voted unanimously to ban facial recognition, making Boston the largest city in the country to ban the technology since San Francisco passed the first citywide ban in May 2019. Nearby Somerville, Massachusetts passed a facial recognition ban roughly a year ago as well. The vote in Boston comes the same […]
Boston bans facial recognition due to concern about racial bias Read More »
Jasmine Lawrence works with the Everyday Robots project from Alphabet’s X moonshot factory. She thinks there’s a lot of unanswered ethical questions about how to use robots and how to think of them: Are they slaves or tools? Do they replace or complement people? As a product manager, she said, confronting some of those questions can
Black roboticists on racism, bias, and building better AI Read More »
![How to Identify and Avoid Survey Response Bias [Infographic]](https://www.goodtoseo.com/wp-content/uploads/2020/05/How-to-Identify-and-Avoid-Survey-Response-Bias-Infographic-1024x538.jpg)
Marketers often use surveys to gain an understanding of how their customers think and feel about products and services. However, if a survey is not structured and written correctly, it may lead to misleading or incorrect results. A poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. As a
How to Identify and Avoid Survey Response Bias [Infographic] Read More »
The adage says that character is what you do when no one’s watching. But as the internet’s gargantuan reach brings radical transparency to the critical eyes of values-based empowered customers, what you do when everyone is watching is even more important. And during a crisis like COVID-19, vigilance is at its peak. In addition to
Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit Read More »
Bias in the Spotlight: Status Quo Bias | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown
Reading time: 4 mins The concept of mental accounting was first identified by the economist Richard Thaler. It shows how we have a natural inclination to organise, evaluate and keep track of our finances. More specifically, it describes our tendency to categorise, compartmentalise and treat money differently depending on where it comes from, where it
Reading time: 5 mins Audrey Messer, founder and chief analytics officer of Centricity Analytics Audrey Messer, founder and chief analytics officer of Centricity Analytics, explains how bias can be tackled. She also explains how organisations can implement analytics. Bias exists and needs to be addressed. Many practitioners in the field do not necessarily acknowledge that.
Centricity Analytics’ Audrey Messer on dealing with bias Read More »
Reading time: 3 mins Just a few weeks ago, Apple announced with great fanfare its new credit card. Behind the scenes was JP Morgan Chase, entering the credit card market for the first time. Very soon it emerged that men were receiving 10 to 20 times more in credit lines than their wives who were
According to this year’s Relevance Report 2020 from the USC Annenberg Center for Public Relations, half-truths and lies are more noteworthy (and acceptable) than ever. The report features 17 of the 30 essays that deal with or in deceit, aided and abetted by the advancement of technology and social media in the post-truth age. Erasing
Lies and bias on the rise in marketing and public relations Read More »
Reading time: 4 mins Commitment bias is the desire and tendency to be consistent with what we have done or said before. But why do people do this? Robert Cialdini, Professor Emeritus of Psychology at Arizona State University, says: “People want to be congruent with what they have committed to in the past, especially if that
