Bias

Former NU Student Focuses On Initiative To Reduce Implicit Bias

EVANSTON, IL — The former Northwestern University student who reached a $1.25 million settlement with Evanston to drop allegations against the city and several of its police officers called for increased efforts to reduce implicit social bias. Lawrence Crosby, 28, who is black, was falsely identified as having broken into his own car by a

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The Search for Anti-Conservative Bias on Google

Last Wednesday, a day after Google’s C.E.O., Sundar Pichai, sat before the House Judiciary Committee to answer questions about the company’s search engine, Donald Trump’s 2020 campaign manager, Brad Parscale, wrote a post on Twitter that ended with the hashtag #StopTheBias. Parscale, the digital director of Trump’s 2016 campaign, is considered a master of online

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Acknowledging Gender Bias In Digital Marketing, And How Women Can Gain The Advantage

Say that you decided you wanted to get the help of a digital marketer. Do you envision working with a man or woman? Interestingly, Larry Kim, digital marketer and founder of WordStream, analyzed internal company data from 2014 customer satisfaction surveys and found that, when rating the company’s account representatives, the lowest male rated higher than the highest female.

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Google CEO Fails To Ease Worries About Bias, Censorship 12/12/2018

Google CEO Sundar Pichai provided an unconvincing explanation of how the near-monopolist in internet search supports a free market and democratic principles of press freedom. Both are critical for a healthy publishing market, and Google’s outsized power to control what people see threatens the industry. Yesterday, Pichai appeared before the House Judiciary Committee to answer

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Focus, integration & bias: Challenges for marketers creating chatbots

Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time. Though they are proliferating, that doesn’t mean that chatbots have reached their peak. They’re far from perfect, in fact,

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Fighting Unconscious Bias in Your Organization [Podcast]

Marketing Podcast with Dolly ChughPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How

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