Bid

Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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Google intros new call bid adjustments in AdWords

Channel: SEM, Google, Google: AdWords, Google: Mobile, Search Ads, Search Ads: Pay Per Call, SEO BLOG / Good To SEO

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours

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Decoding The PPC Bid Management Technology Matrix

Bid Management, Bid/Budget Management, ppc management tools, SEO BLOG, tools / Good To SEO

June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to

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Why You Need To Be Applying Negative Bid Modifiers

ad schedule, device settings, How To, location bids, negative modifiers, Search, SEO BLOG / Good To SEO

June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for

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Use Historical AdWords Data To Create Your Own Bid Simulator

bid simulator, bid tools, Bid/Budget Management, SEO BLOG, tools / Good To SEO

June 22, 2017 Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a

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Free Google AdWords Keyword Planner & PPC Ad Bid Estimator Alternative

SEO BLOG / Good To SEO

Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that,

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