Bidding

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

SEO BLOG /

Snapchat has announced a number of updates for video advertisers, including an increase to the duration of all Snap Ads, more interactive features for its six-second non-skip Commercials and Goal-Based Bidding. Snap Ads can now run three-minutes long. Previously, the maximum duration for a Snap Ad was ten-seconds. Snap has significantly increased the maximum duration […]

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Store visits now available for Google Ads smart bidding optimization

Store visits now available for Google Ads smart bidding optimization

search engine optimization google, SEO BLOG /

Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding strategies use machine learning aimed

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Google Improves Smart Bidding; Facebook Updates Political Ad Policy

SEO BLOG /

Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update their political ad policies, and more! Google debuts smart bidding seasonality adjustments In an effort to give you more control when you anticipate a temporary increase in

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How to get the most out of Google Smart Bidding for ecommerce – Econsultancy

PPC /

Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads based on the goals you set, using thousands of real time bidding signals. When using Smart Bidding, all existing bid modifiers are ignored except for 100% negative bid adjustments (device exclusions, audience exclusions etc). Essentially, Google is trying to accomplish

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Google rolls out maximize conversion value smart bidding strategy

SEO BLOG /

Maximize conversion value is now available. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the greatest conversion value within budget. As with maximize conversions, it will try to

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