Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within the Amazon Advertising platform. Amazon Bid+ was an Amazon Advertising feature that increased your max CPC bid by 50% if Amazon thinks your ad is eligible to show up […]
How to use Amazon advertising’s dynamic bidding feature Read More »
The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates). When they work, these
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down
Look Me in the AI: Target Impression Share Bidding Read More »
A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s General Data Protection Regulation (GDPR). As currently constituted and operated, the regulator’s answer seems to be “no.” Report puts the industry on notice. ICO says that it published the report “to provide
UK regulator says real-time bidding violates GDPR Read More »
Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these changes just went live across all accounts. On June 6th,
Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced options available and how they can give you significantly boosted results without the need to
Google will retire the Target Search Page Location and Target Outranking Share automated bidding strategies at the end of next month. Instead, advertisers will be encouraged to use Target Impression Share, which encompasses impression share for certain page position targets. When is the changing happening? The strategies will no longer be available for new campaigns
Google sunsetting two bidding strategies in June Read More »
Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever
The ability to set conversions actions at the campaign level was among the announcements at Google Marketing Live 2019. Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the lookout for as they roll out into accounts over the coming weeks and months. Set
Google Ads unveils several fine-tuning controls for bidding strategies Read More »
Smart Bidding is good. It’s really good, in fact. If you aren’t already using it, you really should be. If you are using it, you’re probably still trying to figure out how best to do it. I certainly am. During the past 12 months since my last post about Smart Bidding, my team has been
Smart Bidding in Google Ads: An Up-to-Date Guide Read More »
