In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired […]
Google Bids Goodbye to the Average Position Metric Read More »
TOKYO (Reuters) – Yahoo Japan Corp (4689.T) said it will take over Japan’s biggest online fashion retailer Zozo Inc (3092.T) for 400 billion yen ($3.7 billion), seeking to breathe fresh life into the business and compete better against the likes of Amazon.com (AMZN.O). Founder of Zozo Inc. Yusaku Maezawa poses for a photo with his
Yahoo Japan bids for control of fashion e-tailer Zozo for $3.7 billion Read More »
Twitter is launching a new ad bidding option where advertisers will only be charged if a video is viewed for at least six seconds. The “flexible option for advertisers who care about the video view metric” will mean that brands will only be charged if the ad is viewed for six seconds with pixels 50%
Twitter launches six-second viewable video ad bids Read More »
“It takes a village” is certainly true for many things—including the development of effective sales proposals. In today’s corporate world, collaboration is king; that applies to the RFP process, too. Considering the volume of information needed, the wide variety of product and service details and the input required from subject matter experts (SMEs), it now
RFP Bids: Six Best-Practices for Proposal Success Read More »
Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and
Lush UK bids farewell to social. Will other brands follow suit? Read More »
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When
Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive, win in the ad auction more often, and achieve higher KPI metrics. If I have a smaller budget? Simple – my account wouldn’t perform as well. Why would an account with a $5000 monthly budget perform worse
If you haven’t spent much time on the Overview page in your Google Ads campaigns, it might be time to take another look. Google has been steadily making updates to the page of data visualization cards aimed at surfacing campaign insights. The entire premise of the page is to make it easier to identify areas
Bid management is not traditionally thought to be part of a marketing job so why do so many search marketers manage a handful of bids? How did bid management creep into the job description? I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a
July 19, 2018 AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system! We’ll still keep a high-level
Updating Bids and Monitoring Changes with AdWords Scripts Read More »
