Apple co-founder Steve Wozniak announced that he has quit Facebook after deactivating his account on Sunday. He cited growing concern for the lack of privacy and security on the social media platform in the wake of its recent scandal. He hopes that his departure from Facebook will encourage others to follow suit and rethink how […]
Steve Wozniak Bids Facebook Goodbye, Deactivates Account Read More »
December 14, 2017 Within the Google Interface there’s a super helpful piece of information called the First Page Bid Estimate. This metric tells you, based on both quality score and competition for the exact match of your keyword (even for broad and phrase keywords), an approximation of where you should set your bid to ensure that
Stop Using Google’s First Page Estimates to Set Your Bids Read More »
The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or lower, you can appear at higher or lower positions — depending on what your competitors are bidding. Account managers use many approaches for setting and tweaking bids over time, and bid
Are you changing keyword bids too often? Read More »
Amazon’s decision to build a second headquarter has resulted in a bidding frenzy, with the company amassing 238 proposals. Bidders for the project come from at least 43 states, with the Puerto Rico and the District of Columbia also showing interest. Three Mexican states and seven Canadian provinces also tendered their bid. Selection for Amazon’s
Watch Videos of the Top Amazon HQ2 Bids Read More »
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore,
Lowering Brand Bids Can Help Increase Conversions Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Instant dies, AdWords call bids & Google legal issues Read More »
