It’s not just like the real world but with keyboards. Leap 1: Attention is too easy to steal online, so don’t. Spam is a bad idea. Interrupting hundreds or millions of people doesn’t cost you much, but costs each person a lot. You wouldn’t stand up in the middle of a Broadway play and start […]
Want to improve the odds that your small business goes big? Don’t feel you have to go it alone. Small Business Development Center (SBDC) consultants and advisors provide free consulting to help small business owners start or expand their businesses. This month, America’s SBDC—which is comprised of some 1,000 centers nationwide— celebrates forty years of helping
Think and Grow Big: 13 Small Business Experts Share Strategies for Maximum Growth Read More »
Amazon could win big in the post-coronavirus retail economy – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Women have made a lot of waves in the business world in recent years. However, there’s still room for improvement. And the founder of Nest Of Love wants to help by making a big difference for women empowerment. The organization has made a lot of progress since its inception, thanks in part to an appearance
Nest Of Love is Making a Big Difference for Women Empowerment Read More »
When you understand the drivers for change in a system, you understand the system better. That also holds true for marketing, a field that has changed tremendously over the last 40 years. From Mad Men to Math Men, the job is barely recognizable, with only a few original DNA strings like creative, copywriting and focus
Better late than never, right? Maybe you feel like you may have already missed the train when it comes to online video, but that’s truly not the case. If you haven’t embraced video as part of your overall content strategy, though, you are missing out on a world of opportunity. Don’t be intimidated by the
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to
I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in
5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing Read More »
Are you struggling to secure a loan from a small bank? If yes, then it is time to reach out to a big bank. According to the latest Biz2Credit Small Business Lending Index™, small business loan approval rates at big banks ($10 billion+assests) reached a new record high in January 2020. The loan approval percentage
Big Bank Lending to Small Business Hits Record High Read More »
Reading time: 5 mins We tend to think that vast amounts of data are representative by definition, but that is not necessarily the case. Big data should also be subjected to stress tests. Three experts enlighten us on the Uber’s and Airbnb’s of online access panels, the rise of the robots and the promise of
Big data and representativity: ‘Data is not research’ Read More »
