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YouTube kicked in $15 billion as Google ad revenues topped $134 billion in 2019

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Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected: […]

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Social now dominates $57.3 billion U.S. programmatic display market

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Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is

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Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads

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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency

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Marketing School – Digital Marketing and Online Marketing Tips: Here’s What You Can Learn From This 20 Billion Dollar Unknown Company

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link

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India’s chocolate market reached INR 156 billion

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Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries. November 08th, 2019November 08th, 2019 An industry often categorised as impulsive and indulgent for consumers, the chocolate industry in

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Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

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Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and

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Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

SEO BLOG /

With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online holiday revenue to reach $143.8 billion this year, a 14.1% increase over last year. That growth estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year, when

Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion Read More »

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