With phishing, spoofing, and fraudulent emails on the rise, recipients are increasingly suspicious of messages in their inbox. They have good reason to be. 60% of Americans claim they or a family member have been scam victims. That’s enough to make just about anyone paranoid. To add another layer of email protection (and to build […]
What Is BIMI? (Brand Indicators for Message Identification) Read More »
For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand. But as with
Everything marketers need to know about BIMI: The latest email standard Read More »
Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard Read More »
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle Marketing Cloud (OMC) Consulting shares the latest
Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More Read More »
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated
Google joins BIMI initiative to combat email fraud Read More »
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
