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CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If

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Survey: A Little Bit of Paid Search Goes a Long Way for SEO: Associations Now

What’s This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Ernie Smith / Mar 18, 2019 (Peshkova/iStock/Getty Images Plus) A

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5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing

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Why Your Small Business Should Adopt New Technology Bit by Bit

There are tons of tech tools out there that can help your small business. But adopting all of that new technology at once can be overwhelming and potentially lead to a loss of productivity. Instead, it can be more beneficial to take small steps. Small Business Trends caught up with Rebekah King, director of marketing

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Stephan Marcellus Stumbles A Bit On Hozier’s ‘Take Me To Church’ On Blind Auditions

Stephan Marcellus performed “Take Me To Church” on The Voice Blind Auditions. Stephan talked about going into child therapy but wanted to inspire people through music. Stephan off bad but recovered and then Jennifer Hudson hit her button for him and his confidence improved. Adam Levine said that there was something going wrong but that

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