Biz

Brands must leverage technology to build online biz: Mangesh Panditrao, Shoptimize India 

search engine optimization cost, SEO BLOG /

Ecommerce has been consistently growing across the globe and is set to cross $200 billion in India. Shoptimize, an Artificial Intelligence-powered e-commerce platform drives conversions through brand websites.  Shoptimize has built a persona bank of over 13 million personas, articulating the typical Indian shopper persona and behavioral patterns. They have recently launched a first of […]

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Commerce, Display Advertising, E-Commerce /

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites

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10 Tips for Updating Your Small Biz Strategies with New Innovations

Startup /

Updated tech is extremely important for small business efficiency. Even if your general strategies remain the same, new innovations and trends can impact how you deploy them. To help you update everything from customer service to social media marketing, here are some insights from members of the online small business community. Build a Machine Learning

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Only 1 in 10 Fed Employees Turn to Side Biz in a Government Shutdown

Startup /

The last government shutdown showed how vulnerable we all can be when the paychecks we rely on to survive suddenly stop. For the hundreds of thousands of federal workers who didn’t have a paycheck during the shutdown, it meant finding an alternative source of income until it opened. Government Shutdown Side Hustles A survey of

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