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GOOGL’s Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG

SEO BLOG /

A radical shift in consumer preference has been driving demand for online travel booking sites, which enable seamless travel planning in this fast-paced world. Moreover, increasing proliferation of smartphones and Internet are aiding adoption of these sites. Per a report from TechSci Research, the global online travel booking market is expected to see a CAGR […]

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Explaining The Decline In Expedia's Q3 Profits -- Trefis

Explaining The Decline In Expedia’s Q3 Profits — Trefis

SEO BLOG /

Expedia‘s (NASDAQ: EXPE) adjusted profits fell 7% year-over-year due to the following reasons: incremental weakness in SEO volumes, due to headwinds from Google’s search engine practices in favor of its own Google Flights and Google Hotels a related shift to high-cost marketing channels as Google shifted more volume toward its own products softer than expected

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