Marketing is a big, vague word that that can either make your head spin or give you heart emoji eyes. Every business has a different relationship with marketing –and that’s totally ok! Whether or not you enjoy working on and delegating marketing tasks, you should consider leveraging your local marketing channels. Local marketing creates a strong […]
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In order to achieve your business’s main goals, you have to constantly measure your progress using the metrics that are most relevant to your mission. I spoke with Jim Thie, CIO of Year Up at Salesforce’s Dreamforce conference in San Francisco. Year Up is a non-profit organization that focuses on workforce development for young adults
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Sean Ellis is widely credited with having coined the term “growth hacking” in 2010. According to Ellis, a growth hacker is “a person whose true north is growth,” someone with a “burning desire to connect your target market with your must-have solution.” This kind of fast growth is accomplished by methodically and rapidly experimenting, using
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Social media is not just a great tool to promote your business and draw customer attention. If used optimally, it can also be an effective ecommerce platform for your small business. That’s according to product review and coupon site, 16best.net. The site has gathered data to show the potential of social media to drive sales.
