It’s almost too easy. By using sensory words to evoke sight, sound, touch, taste, and smell; smart and attractive writers just like you are able to make their words burst to life in their readers’ minds. In this post, you’ll learn: The science behind sensory details (e.g. why sensory words are so persuasive); The definition […]
581 Sensory Words to Take Your Writing from Bland to Brilliant • Smart Blogger Read More »
It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. It’s plain old vanilla – ubiquitous, bland, and the default choice when you don’t really know what people want or care about and can’t be bothered to find out. When you follow a storytelling approach informed by data,
How to Make Your Bland Content Strategy Delicious Read More »
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash, witty, cheery, brooding, or refined, companies can be bossy, empathetic, fanciful, breezy, or rough around the edges — or have any one of dozens of
Avoid Bland Wording for a Unique Company Personality Read More »
