How to Deal With the Blasphemy of Email Unsubscribes

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm). …

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